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Q: What's yiches? 
A: Family status or prestige

"The highest yiches attaches to the man of learning," wrote Leo Rosten in The Joys of Yiddish. Yiches refers to "more than pedigree," according to Rosten. Yiches "must be deserved, earned as well as inherited."


Chapter One:  Have we got yiches!
Our own Lance Armstrong and then some


Athletic ability isn't something one ordinarily associates with yiches, but in the case of Doug Glatt, a great-great-grandson of Louis Rubenstein, his achievement merits awe, celebration and enormous family pride.

Imagine playing handball while battling bone cancer
and enduring chemotherapy. And then imagine winning the U.S. Handball Association 40-plus masters doubles championship.

That's what cousin Doug Glatt did when he and his partner competed in July 2001. This was Doug's 10th overall title; one more similar win would "make him a Grand Master Champion" which, according to a feature in the Los Angeles Daily News, could earn him "enshrinement in the USHA Hall of Fame in Tucson, Arizona."  Click here for the whole story.